LOCD IN

Loc’d In CEO

Build a Business That Works Through Systems—Not Simply Through You.

Loc’d In is the complete business ecosystem: your CEO Level, your Business System, and your Business Launch.

Your Method. Your Business. Your System.

The Problem

Your Business May Have Outgrown the Way You’re Managing It.

You may be delivering high-level work while still managing the business through:

  • Notebooks
  • Text messages
  • DMs
  • Disconnected apps
  • Manual reminders
  • Spreadsheets
  • Memory
  • Systems that no longer match the complexity of your work

This does not mean the business is failing. It may simply mean the business needs infrastructure that matches its next level.

More growth should not automatically require more of you.

Inside Loc’d In

Loc’d In Is the Complete Business Ecosystem.

Three parts answer three questions. Together they become the business behind the work.

01

CEO Level

How much support does my business need?

Foundation, Growth, or Legacy. Every level gives you the system. What changes is the level of support surrounding you.

02

Business System

What specialty-specific infrastructure does my business need?

Infrastructure installed inside your Loc’d In account, designed around the method or specialty you practice.

03

Business Launch

How does everything get implemented?

The structured onboarding experience that turns your plan into a working business environment.

Behind all three is the 3 C’s — the leadership philosophy behind the Loc’d In CEO. Not a product. Not a tier.

The Customer Journey

Four Steps From Skilled Practitioner to Systems-Supported CEO.

  1. 01

    Discover Your CEO Level

    How much support does your business need?

  2. 02

    Identify Your Business System

    What specialty-specific infrastructure fits the work you do?

  3. 03

    Complete Your Business Launch

    Turn your plan into a working business environment.

  4. 04

    Operate Through Loc’d In

    Use your systems to support the business.

The Readiness Assessment is the recommended way to discover your CEO Level. If you already know what you want, you can begin your Business Launch directly.

CEO Level

How Much Support Does Your Business Need?

Every CEO Level gives you the system. What changes is the level of support surrounding you.

Foundation — CommunityGrowth — CoachingLegacy — Partnership

CEO Foundation

Community Support

$147/month

Includes

  • Loc’d In operating system
  • 1 Business System
  • Private Loc’d In CEO Community
  • Weekly Group Office Hours
  • AI-guided onboarding and training resources
  • Standard platform support

Business Launch: $500 one-time

Additional Business Systems: $150 each, one-time

Start With CEO Foundation

CEO Growth

Personalized Coaching

$350/month

Includes

  • Everything in Foundation
  • 1 Business System
  • Monthly 1:1 Signature Coaching
  • Personalized business strategy
  • Business systems guidance
  • Roadblock removal
  • Accountability and progress support
  • Priority support

Business Launch: $500 one-time

Additional Business Systems: $150 each, one-time

Start With CEO Growth

CEO Legacy

Strategic Partnership

$1,000/month

Highest level of partnership

Includes

  • Everything in Growth
  • Weekly 1:1 strategic mentorship
  • Pricing and profitability strategy
  • Marketing systems
  • Operations development
  • Hiring and team systems
  • Technology and AI implementation
  • Executive-level strategic support
  • VIP priority support
  • Up to 3 Business Systems included

Business Launch: Complimentary

Additional Business Systems beyond 3: $150 each, one-time

Start With CEO Legacy
Find My CEO Level

Not sure which level fits? Let your business tell us.

Business System

Your Specialty Determines Your Business System.

A Loc’d In Business System is specialty-specific business infrastructure installed inside your Loc’d In account to help you manage the client journey, communication, workflows, and operational processes associated with the method or specialty you practice.

Don’t start with an empty system. Start with infrastructure designed around the work you actually do.

  • Signature Loc Method

    A Loc’d In Business System designed for Signature Loc Method practitioners.

  • Sisterlocks

    A Loc’d In Business System designed for Sisterlocks practitioners.

  • Wholistic Hair Advocate

    A Loc’d In Business System designed for Wholistic Hair Advocate practitioners.

    Requires Loc’d In HIPAA Compliance Upgrade: +$99/month

  • SolarLocs

    A Loc’d In Business System designed for SolarLocs practitioners.

  • TinyLocs

    A Loc’d In Business System designed for TinyLocs practitioners.

Illustrative example

What a Business System Can Look Like

  1. Inquiry
  2. Consultation
  3. Qualified
  4. Service Preparation
  5. Service
  6. Follow-Up
  7. Ongoing Care

Your Business System gives Loc’d In a starting structure designed around the specialty you practice. This is an illustrative example only—not every Business System uses this exact workflow.

One Business. Multiple Specialties. One Command Center.

CEO Foundation & Growth

1 Business System included.

Additional Business Systems: $150 each, one-time.

CEO Legacy

Up to 3 Business Systems included.

4th Business System and each additional system: $150 each, one-time.

Business Launch

We Don’t Hand You an Empty Account and Tell You to Figure It Out.

Business Launch is the structured onboarding and implementation experience that turns your plan into a working business environment.

  • 01Business Profile
  • 02Technology Connections
  • 03Business System
  • 04Calendars & Communication
  • 05Payments & Domains
  • 06Launch Review

Conceptual illustration of the Business Launch process.

$500 one-time

Complimentary for CEO Legacy members

Start My Business Launch

For owners who already know what they want. Direct enrollment is being finalized— this link is a temporary placeholder.

Don’t Guess Which Plan You Need.Let Your Business Tell Us.

The Loc’d In CEO Business Readiness Assessment reviews the infrastructure your business already has, identifies what still needs attention, and recommends the CEO Level that fits where you are today.

Business Foundation

Branding & Visual Assets

Technical Setup

Online Presence & Reviews

Your results include

  • Your Business Readiness Score
  • Your strongest business area
  • Your biggest opportunity
  • Your Business Launch priorities
  • Your recommended CEO Level
Find My CEO Level

The assessment is recommended, not required. It works like a diagnostic consultation for the business behind your work.

How Loc’d In Works

What You Operate Through Every Day.

01

Client Experience

Inquiry, consultations, scheduling, client records, forms, documents, contracts, communication, reminders, and follow-up.

02

Business Operations

CRM, pipelines, calendars, payments, invoices, client records, and internal business processes organized in one environment.

03

Marketing & Growth

Websites, funnels, email, reviews, lead follow-up, social tools, and client nurturing connected to the same business record.

04

Automation & AI

Workflows, reminders, tasks, follow-up, and AI-supported tools that carry repeatable work so the owner does not have to remember everything manually.

Your Business System determines how these capabilities are configured around the specialty you practice.

Keep What Works

Already Using a Booking System? Keep It.

If you currently book clients through tools such as Acuity, Square, GlossGenius, or another scheduling platform, moving to Loc’d In does not automatically mean starting over.

Loc’d In can become the business command center around the client experience while your existing booking workflow is evaluated during Business Launch.

  • Client history and notes
  • Consultations and follow-up
  • Communication
  • Lead and care tracking
  • Business automation
Business owner working at her laptop in a warmly lit home office

You Belong Here

Still Doing Things Manually? You Belong Here Too.

If your business currently runs through handwritten notes, your phone, text messages, DMs, spreadsheets, or memory, you do not need to become “tech-savvy” before getting organized.

Loc’d In helps you create structure at a pace that matches your business.

Technology should reduce the amount your business asks you to remember—not give you another thing to manage.

The Technology

One Command Center Behind the Business

Client experience, operations, marketing, payments, and automation live in one connected environment—configured around the specialty you practice.

The technology supports the business. It is not the entire offer.

Product Proof

See What Happens When a Method Gets Loc’d In.

This is the Signature Loc Method operating inside Loc’d In — not a mockup. What follows are real examples of how the technology can be structured around a specialty business.

Loc'd In Opportunities pipeline showing stages from Lead Captured through Maintenance

Client Journey

Your Process Has a Place to Live.

A Business System gives the client journey structure—from the first inquiry through consultation, service, follow-up, and ongoing care.

Shown: Signature Loc Method Business System. Business System workflows vary by specialty.

Loc'd In Calendars showing Signature Loc Method service categories and durations

Service Delivery

Built Around the Services You Actually Provide.

Calendars and service workflows can be organized around the way the specialty is actually delivered—not around a generic business template.

Shown: Signature Loc Method Business System.

The technology is the environment. Your Business System determines how that environment is configured around the specialty you practice.

Loc'd In Payments showing invoices, recurring transactions and statuses with client details privacy-protected

Business Operations

The Business Behind the Service Matters Too.

Payments, invoices, recurring transactions, and client financial activity can be managed alongside the operational side of the business.

Client details are privacy-protected. Figures reflect one real operating environment and are not typical results, promises, or expected revenue.

Loc'd In Marketing Social Planner showing connected social platforms

Marketing & Growth

Marketing Doesn’t Have to Live Somewhere Else.

Content and marketing tools can operate alongside the client and business systems instead of requiring another disconnected workflow.

Command Center

One Business. One View.

See the Business, Not Just the Appointments.

Loc’d In brings the information behind the business into view so decisions can be made with more than memory, scattered reports, and disconnected tools.

Loc'd In System dashboard showing opportunity status, opportunity value, conversion rate, and marketing pipeline with left navigation
Real Loc’d In System dashboard shown. Features and dashboard data vary based on your business setup.

The client. The service. The business. The marketing. The view. Loc’d In connects the moving pieces of the business into one operating environment.

Your Method. Your Business. Your System.

Capacity in Action

Imagine This Happening Without You Remembering.

  1. Client submits consultation
  2. Contact is created or updated
  3. Client enters the appropriate pipeline
  4. Confirmation is sent
  5. Required information is requested
  6. Follow-up task is created
  7. Client moves to the next stage

Technology should carry repeatable work so the owner has more capacity for the work that requires her. This is a conceptual example of an automated flow.

The 3 C’s

The Leadership Philosophy Behind the Loc’d In CEO.

The 3 C’s are not a product or a tier. They are how we approach the work.

C

Congruence

Build in alignment.

Does the business you are building align with the business—and life—you actually want?

C

Capacity

Build to sustain.

Can the business support growth without everything continuing to depend on you?

C

Compassion

Build with humanity.

Recognize the humanity, circumstances, and capacity of yourself and others—and create enough structure to respond without abandoning yourself in the process.

Technology Is Only as Good as the Business It Supports.

The Readiness Assessment helps identify what needs attention. The 3 C’s guide how we approach it.

Signature Coaching

Signature Coaching uses the 3 C’s leadership philosophy to guide decisions involving strategy, systems, growth, capacity, communication, boundaries, and leadership.

Roselee Mathu, founder of the Loc’d In CEO business ecosystem

Built From Experience

I Know What It’s Like to Be the Business.

I started as a practitioner. Long, technical, high-touch work that depends on consultation, documentation, follow-up, and trust. My first system wasn’t software. It was simply a repeatable way of doing things well.

Those first systems came out of teaching and mentoring—explaining what I did, in what order, and why. Educating turned into coaching, and coaching turned into building the structure underneath the work. Technology helped the business grow, but growth did not automatically create sustainability. The pandemic made me look honestly at how much I had been working, and how much I valued peace.

I stopped building the business around how much I could do and started building it around how I wanted to live.

I redesigned my business around the life and schedule I actually wanted. Mentoring showed me that locticians needed more than technical skill—they needed business infrastructure. And my own fragmented stack of disconnected tools eventually led me to build Loc’d In Business Systems.

Freedom isn’t having no structure. Freedom is having enough structure to give yourself choices.

Loc’d In was created from experience doing the work, building the business behind the work, and helping other professionals do the same.

Practitioner · Educator & Coach · Systems Builder

Wholistic Hair Advocate

One Business System Requires a HIPAA-Enabled Environment.

The Wholistic Hair Advocate Business System is the only Loc’d In Business System that requires access to the Loc’d In HIPAA-enabled technology environment.

Requires Loc’d In HIPAA Compliance Upgrade

+$99/month

This upgrade provides access to the HIPAA-enabled technology environment required for the Wholistic Hair Advocate Business System. Loc’d In accounts are not automatically HIPAA compliant, and using Loc’d In does not by itself make your business HIPAA compliant. Your own practices, documentation, training, and agreements remain your responsibility.

Questions

Before You Begin

Your Method. Your Business. Your System.

Two ways to begin.

Help me decide